Do you wonder how to go from selling to strangers on Instagram to building a multi-stream brand that you don’t have to manage 24/7? Here are five steps to scaling your small beauty brand to the next level. 1. Create a subscription model: Once you have a product, a subscription model can create a steady flow of revenue in your business while simultaneously rewarding your most loyal customers. This will work best for skincare and haircare brands, as those are replaced more frequently than ... Read More
I Made the Tiger King’s Products and 5 Things You Can Learn From Him!
Have you seen the Tiger king show on netflix yet? I was watching it last night and realized that many many years ago I created his skincare and lube line for him. At the time, he said that he wanted products just for his little zoo in Oklahoma. It was a pleasant and simple exchange. We moved quickly through the product development stage without ANY drama (shocking I know after watching his Netflix special) and got the products done! Love or hate the Tiger king….he knew a few ... Read More
Four Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.
We have all recently heard about Jaclyn Hills conversational lipstick launch (if you haven’t check these links) Consumers have been showing pictures and videos of what looks like fibers or small hairs, holes and black spots on their new lipsticks. As brand owners you can imagine how this public and wide scale backlash could devastate and crush a small brand. No worries, let’s dissect what possibly could have happened in Jaclyn Hill’s launch and how you, the small brand owner can protect ... Read More
3 Areas That Need Attention To Ensure a Successful Launch
Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time to launch! Here are the tips that I gave her to do PRIOR to the launch and for 3 months AFTER the launch. My philosophy is that a launch is a 3 month process, I think it’s a mistake for new brands to ... Read More
Ask Melody: I want to start my own skin care line, what do I do?
I got this great question that I receive almost everyday from a reader, Amy. She asked: Help, I want to start my own line but I don’t know where to start. Do I just call labs? What about labeling it? Can I make changes to the formula? So many questions but not sure where to begin. - Help, Amy! My answer: How exciting! Starting your own line is an exciting time! There are a lot of things to consider as we start creating our own line including: Type of products Method of creating a product - ... Read More
5 Myths Debunked About Starting a Beauty Brand
I am so blessed to speak with entrepreneurs every day who either have a goal to create their own line or have created one and need help on their next phase on the journey. Usually on our initial discovery call there are several recurring myths that most of my clients believe and I wanted to get these cleared up for them and you so you can move forward with your goals! Myth #1: They have to have it all figured out...right now! Building a brand whether with custom formulation or ... Read More
Case Study: How to Build a Line in 10 Days or Less
This is a real life case study that occurred 10 days ago. The challenge: One of my dear and successful clients asked me how quickly we could get a new line ready for Amazon. I said, maybe 2 weeks, he said let’s beat it. I was game. Let me show you EXACT steps that we took to build his new line in 10 days. To be clear, the goal was to have orders placed with all suppliers. The results: Order was placed within 10 days with the manufacturer. Here are the exact steps that we took to make this ... Read More
Is Skincare Overcrowded?
Yes, yes it is but so what? Does that mean you shouldn’t try? I speak to business owners every day who have carved out a niche for themselves in a very crowded marketplace and are doing very well. Oftentimes, with stock off the shelf private label products. What makes their brand more successful than yours? Two things in my opinion: They have identified an underserved markets and filled in the gap with a product that their customers need. They showed up and tried. Most people’s ... Read More
How to Start a Skincare Business: DIY Video Course
Are you overwhelmed with all of the details of actually starting your own skin care line and so you stop or you make rash decisions? Well no more! This step by step guide and worksheets will help you get your own skincare line up and going quickly and with less confusion! ... Read More
How to Create A Brand That Sells
A perfect class for start ups or people looking to create or improve their current skincare, hair care or make up products! ... Read More