There is a recent article on Yahoo, Vitamin D: Skincare's Next "It" Ingredient? It was a great article explaining the benefits of Vitamin D in general such as better looking skin, antioxidant, and really a necessary vitamin for humans. The article made the case that while many people take Vitamin D supplements, perhaps the next frontier is skin care. Does adding Vitamin D to topical formulas really work?To date, there are no clinical studies done but I think that we will be seeing some ... Read More
Great Formula, Cute Packaging But No Sales?
Great Formula, cute packaging but no sales? What to do, what to do....first thing to ask yourself is what is the story behind the product? What's a story? A story is the reason why you created your brand. Did you have acne and created a solution for that? Do you feature that story? Do you play golf so you wanted a sunscreen that wouldn't interfere? Do you have pictures to back it up? All successful brands tell a story and solve a problem. Even if the problem is wrinkles and crows feet. ... Read More
SEO For Your Website
SEO sounds like such a scary big word and one that you have to be an expert in and pay lots of money to learn. Maybe, but SEO is really about relevant content and using words that your audience would use in their searches. That's it. Websites are simple. You write, people read, google indexes. How does Google index your website? The short answer is by your content. And what does content contain....words!!!! To make SEO effective, you need to spend a little time researching what your ... Read More