Private Label Insider

Inside tips on Private label Skin care

  • Home
  • About
    • Kind Words
    • As Featured In
    • Advertising Rates
  • Programs
    • Inner Circle
    • Beauty Brand Bootcamp
    • Beauty Brand MBA
  • Blog
  • Quiz
  • Free Workshop
  • Resources
    • Beauty Business Entrepreneurs Facebook Group
  • Contact
You are here: Home / Export / Is Innovation Necessary in Skin Care, Make Up and Hair Care Brands?

Is Innovation Necessary in Skin Care, Make Up and Hair Care Brands?

By Melody Bockelman Leave a Comment

Is innovation necessary in skin care, make up and hair care brands? The obvious answers is yes! Why is it obvious? Because if innovation and something “new” wasn’t necessary than big brands such as L’Oreal, Revlon, and Clinique wouldn’t consistently be bringing out new lines each season.

They wouldn’t spend the money on new packaging, new actives and new spokes people if consumer’s didn’t demand innovation.

But this begs the question, do we demand innovation? Or do we just need something new and exciting even if it’s in a tube of lipstick or shampoo? And how does this apply to your cosmetic, skincare or hair care line?

Let’s examine the 3 ways to innovate and grow your brand:

1. Packaging

2. Touch and feel – new fragrances, snazzy names

3. Spokes models/and or stories for relatability – for those business owners that can’t hire a famous actor or actress.

1. Packaging

Each year, cosmetic packaging companies are always inventing new twist to old bottles. New hands free applicators, mist, prettier packaging, new green packaging any thing that will fit their customer’s needs.

Question to ask yourself: Is there an issue that your customers constantly complain about that can be improved? Pump doesn’t work, prefer green peanuts vs. regular, etc.? Take a moment to ask your customer’s what they think of the packaging.

Labeling is another good way to innovate.  Some like the simple look, other like the jazzed up look. Currently some of my favorite decorated bottles are:

1. Yes to Carrots – great use of colors on simple packaging.

2. Benefit’s Cosmetics – Bold, fun and playful

3. Zen Med – clean lines, uses bold color to make the line distinct

2. Touch and Feel

This goes into seasonal sets. You have 4 quarters and 4 distinct seasons. Think Chocolate for Valentines, spring floral smells for spring, watermelon for summer and pumpkin spice for fall and peppermint for Christmas. Be sure to use the 4 seasons to your advantage and plan a limited edition scent.

Here is a great example:

100% Pure Raspberry Wash. The packaging is simple stock packaging that is readily available. They changed the color of the product and have a very simple label.

 

 

 

 

3. Spokes models or refreshed stories

So barring spending your child’s college fund, here are some ways you can refresh your product lines story:

1.  Add a new “hot” ingredient. Or make your product gluten free/dairy free organic and if your market is not the hippies like me then make it pop with a bold splash of bling. Whatever it is, make your product line new.

2. And then start telling your story. Why did you create it, what makes this product line so wonderful? How is it different? Talk talk talk…social media, pr releases – just keep telling until people know who you are. Make it unique. Yes to Carrots has an awesome story appealing to the mass markets who want organic “natural” products”  Read their story here.

You may not be a “big” boy yet, however, you can learn from the brands out there and apply those ideas to your business.

Disclaimer: These are just examples. I have not worked on the lines mentioned above. Although I really do love each one of the brands and think you can create something just as awesome!

Related Posts You Might Like...

  • Tuesday Trainings Are Back!
  • Are You Frustrated with Manufacturers Not Calling You Back?
  • How to Protect Yourself When You Private Label

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • More
  • Print
  • Pocket
  • Tumblr
  • Reddit

Filed Under: Export, Marketing, Packaging

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Leave a Reply Cancel reply

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Your email is safe with us!

Categories

Recent Posts

  • 5 Steps to Scaling a Small Beauty Brand
  • How Beauty Entrepreneurs Can Use the Blue Ocean Strategy to Eliminate the Competition
  • I Made the Tiger King’s Products and 5 Things You Can Learn From Him!
  • Four Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.
  • Beauty Entrepreneur Podcast 003: Sarah Shaw

Our Partners

Shopify"
Shopify Ecommerce - Start your FREE trial now!

Google Ads

Like Us On Facebook

Like Us On Facebook

Programs

  • Beauty Entrepreneur Inner Circle
  • Beauty Brand Bootcamp
  • Beauty Brand MBA

Highlights

  • About
  • Beauty Brand Quiz
  • Resources
  • Beauty Business Entrepreneurs Facebook Group
  • Contact Us
  • Privacy Policy

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Privacy Policy
Our Privacy Policy has been updated. You can review it here. Privacy Policy

Copyright © 2022 Private Label Insider • Designed by Eco-Office Gals