There is a recent article on Yahoo, Vitamin D: Skincare's Next "It" Ingredient? It was a great article explaining the benefits of Vitamin D in general such as better looking skin, antioxidant, and really a necessary vitamin for humans. The article made the case that while many people take Vitamin D supplements, perhaps the next frontier is skin care. Does adding Vitamin D to topical formulas really work?To date, there are no clinical studies done but I think that we will be seeing some ... Read More
Why Building Your Beauty Business From The Heart Is Critical
Building a beauty business from the heart: why it’s critical to the health of your business I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their 'why' in building their business, I can usually predict with about 95% accuracy who will be successful and who will not. The ones that are successful are in the business because it’s in their heart. How I define success and how you define success may be ... Read More
Pitch Your Product to Walmart
What an amazing opportunity for a small business owner. I wanted to share with you an amazing opportunity for inventors or brand owners in case you missed it. Walmart is having a 'Get on the Shelf' opportunity for small business owners. This is an amazing opportunity for your business and you have until Feb. 22nd to enter. And at the time of this writing there were only 60 people in this ENTIRE nation that took advantage of this opportunity. Will you be one to answer when ... Read More
How to Set Your Project Up for Success
It all starts with a vision when you are starting a new project in private label. Vision for your project will add more fuel to the process than you can ever imagine. Private labeling a product sounds simple enough: you call a manufacturer to find out their minimums, products offered, etc. and then you stick your graphics on the label and your done right? Sort of right. Just finding the manufacturer can take a bulk of your time. Then most people are shocked to find out the lead times for a new ... Read More
What To Do When You Love The Manufacturer But They Don’t Carry The Ingredient You Need
Here is a problem we run into frequently. A client will find a manufacturer that they love but they are missing or don't carry their special extract, herb, color or whatever special ingredient. How do you handle this? Is this a deal killer? Here are several possible solutions: 1. Be flexible. Maybe the chemist can find a substitute that will function the same in the formula. 2. Consider buying the special ingredient out right. Especially if it's a small percentage of the formula. A ... Read More
Make 2012 Your Year to Launch Your Private Label Brand
Make 2012 your year to launch your private label brand! You have been promising yourself to do it, maybe even put it on your goals or to do list. My advise is do it now! Pick up the phone, start researching your companies, get that product to market! What are you waiting for? Private Label Insider (PLI) is a fantastic resource for all of your private label brand needs. We are here to help, support and help you launch the brand of your dreams! ... Read More
What Does It Take To Launch a Successful Skin Care Line?
What does it take to launch a successful skin care line? You have a name, an idea and a goal but do you have a viable business? Will it work? The simple answer is yes, if you plan to do the work. What sets successful skin care companies apart? Is it the the clever name? Or the big celebrity endorsements? Or the Hero product? Sometimes. Sometimes that works, but often times it's the consistent drive behind the business that makes it work. Consistency can beat any big name celebrity any day. One ... Read More
7 Qualities That Make a Sucessful Business Owner
After working with 100s of business owners over the last 10 years, I can pretty much nail down in less than 20 min who will be successful and who won't. Do I have secret powers? My kids think so, but no. What I have noticed is that successful business owners all posses several qualities and they all approach a project the same way....Head on! As my favorite business owner says, "I live in the now", which is reflective of how much work she can get done in a short amount of time. This list ... Read More
Great Formula, Cute Packaging But No Sales?
Great Formula, cute packaging but no sales? What to do, what to do....first thing to ask yourself is what is the story behind the product? What's a story? A story is the reason why you created your brand. Did you have acne and created a solution for that? Do you feature that story? Do you play golf so you wanted a sunscreen that wouldn't interfere? Do you have pictures to back it up? All successful brands tell a story and solve a problem. Even if the problem is wrinkles and crows feet. ... Read More
SEO For Your Website
SEO sounds like such a scary big word and one that you have to be an expert in and pay lots of money to learn. Maybe, but SEO is really about relevant content and using words that your audience would use in their searches. That's it. Websites are simple. You write, people read, google indexes. How does Google index your website? The short answer is by your content. And what does content contain....words!!!! To make SEO effective, you need to spend a little time researching what your ... Read More