Private Label Insider

Inside tips on Private label Skin care

  • Home
  • About
    • Kind Words
    • As Featured In
    • Advertising Rates
  • Programs
    • Inner Circle
    • Beauty Brand Bootcamp
    • Beauty Brand MBA
  • Blog
  • Quiz
  • Free Workshop
  • Resources
    • Beauty Business Entrepreneurs Facebook Group
  • Contact
You are here: Home / Start Ups / How to Set Your Project Up for Success

How to Set Your Project Up for Success

By Melody Bockelman 2 Comments

It all starts with a vision when you are starting a new project in private label. Vision for your project will add more fuel to the process than you can ever imagine.

Private labeling a product sounds simple enough: you call a manufacturer to find out their successminimums, products offered, etc. and then you stick your graphics on the label and your done right? Sort of right. Just finding the manufacturer can take a bulk of your time.  Then most people are shocked to find out the lead times for a new project can take anywhere from 4-11 weeks depending on the product you select and packaging.

How do you make sure that you are successful? Start with a plan, get a vision and develop dogged patience to see it through the end.

The Plan: 

Your private label plan depends on what and who you are trying to market to.  If you are planning on selling your beautifying amazing shampoo to baby boomer’s start doing your research on the following:

1. Where do they shop? Are they buying in bulk at Costco? Does AARP have lots of advertiser’s for the same product? If so, that’s a good sign.

2. What is the average price on the market place (this is important)?  Knowing how to price is just as important as the product itself.

3. Take note of the types of packaging most products are in. Breaking the mold on packaging can sometimes work but often times it doesn’t.

Then build your version of the successful brands.  With an idea of what’s in the market place you can begin to differentiate your brand and offer value to your market place.

Perhaps your brand will offer a flip top in a softer plastic so it’s easier for aging hands to squeeze out. Or maybe your graphics will be retro like old time to relate to their childhood.  It’s all about research and understanding your audience.

Once you have an idea of where your target market is shopping, what your competitors are selling to them and for how much, you can build a better version.

Move on quickly to the next phase – development

Time matters in the private label industry. Trends change yearly and sometimes seasonally. A new report will come out proving or disproving the current “hot” item and your entire business will have missed it leaving you scratching your head.  Think green tea, acai, and resveratrol….

I suggest that once your research is complete. You begin to do the following:

1. Locate a manufacturer – dedicate 2 hours a day to calling to get the right one. If you need help with the questions to ask, we have a ‘free questions to ask’ ebook here.

2. Hire a graphic artist.  You can do it locally, but this is where you need to hire one that gets your vision. Have them begin to create mock ups. One of my favorite resources is Odesk.

3. Get the business side of your business set up. Get your business tax id, mailing address, phones numbers, websites etc. set up.  You’ll need these sooner than later.

4. Create your prices and sales sheet so you are ready once you pull the trigger on starting your manufacturing.

If you dedicated 2 hours a day to your project even if you work full time in less than 4 weeks you could be up and running.

If you need further help, we are here for you. We have a very active membership group that offers support, tips, weekly calls and manufacturer reviews.

Related Posts You Might Like...

  • 7 Qualities That Make a Sucessful Business Owner
  • Tuesday Trainings Are Back!
  • What To Do When You Love The Manufacturer But They Don’t Carry The Ingredient You Need

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • More
  • Print
  • Pocket
  • Tumblr
  • Reddit

Filed Under: Start Ups

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Comments

  1. Susan says

    March 13, 2014 at 10:36 pm

    Hi,
    I have a small skin care line and am looking for sales reps for all over the country. Does anyone know how I go about finding these without paying a costly sign up fee with a rep company? Thanks so much for any help you can give me.
    Susan Norton
    sashabelleskincare.com

    Reply
  2. Valerie says

    April 6, 2014 at 3:04 pm

    Hi Melody
    I managed to set up my company last year November and I am thinking of going full time in my company, I am selling private label skincare at the moment I am starting with only 5 products I am hoping to increase my product line as the company growing. My website is under development at the moment. Any advice will be very help full. I have already started hosting house spa parties, which was succesfull.

    Reply

Leave a Reply Cancel reply

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Your email is safe with us!

Categories

Recent Posts

  • How to Make Your Beauty Brand Recession-Proof
  • Scared to Launch? 5 Ways to Get Over The Fear
  • How Beauty Entrepreneurs Can Use the Blue Ocean Strategy to Eliminate the Competition
  • Beauty Entrepreneur Podcast 003: Sarah Shaw
  • Just getting started? These 3 tips will help!

Our Partners

Shopify"
Shopify Ecommerce - Start your FREE trial now!

Google Ads

Like Us On Facebook

Like Us On Facebook

Programs

  • Beauty Entrepreneur Inner Circle
  • Beauty Brand Bootcamp
  • Beauty Brand MBA

Highlights

  • About
  • Beauty Brand Quiz
  • Resources
  • Beauty Business Entrepreneurs Facebook Group
  • Contact Us
  • Privacy Policy

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Privacy Policy
Our Privacy Policy has been updated. You can review it here. Privacy Policy

Copyright © 2025 Private Label Insider • Designed by Eco-Office Gals