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You are here: Home / Archives for Melody Bockelman

Brand Revolution Summit

By Melody Bockelman Leave a Comment

I can hardly contain my excitement. My team and I, along with 21+ experts in business have been working very hard behind the scenes to bring you something revolutionary in the product business. Have you had dreams, goals, and aspirations of putting your own line together but just not sure where to start?  What if you could have a one-on-one conversation with some of the most amazing experts in the industry? Business owners that have been on Shark Tank, people that can call ANY buyer at ... Read More

Filed Under: Uncategorized

Yeah, But Who Owns The Formula?

By Melody Bockelman 3 Comments

This week I had a question from a reader and it goes: Hi Melody, I spent 3 years developing a formula with an ingredient list that I love. Researched all the ingredients down to the last benefit of each ingredient. I took it to a lab, they made samples, we went to market and three years later I wanted to switch labs only to find out out that they said they owned the formula and wanted ME to pay them 5K. I was shocked! The formula was all my idea and I assumed I owned the formula, ... Read More

Filed Under: Getting started

Private Label Responsibilites

By Melody Bockelman 2 Comments

Today I had a question on the FB page asking me how to go about getting private label insurance for their line. I am not an expert nor do I pretend to be.  However, I do work with someone that provides insurance to her members and other start up businesses. That I will share with you in a moment. First, I strongly recommend that you have a minimum $2 million policy to protect yourself, your customers and it's generally required to sell in retail spaces. Some distributors require $5 or $10 ... Read More

Filed Under: Private Label

The Difference Between Contract Manufacturing and Private Label Skin Care

By Melody Bockelman 1 Comment

Lately, I have had lots of people asking me the difference between contract manufacturing and private label. So I thought I would write a quick post about the difference.     If it's your intention to start your own skincare line then this is some crucial information to help you on your path:     Private Label Explained:     Private label is the process of taking a manufacturer's already tested formula's and adding your name and logo to it.   Generally the manufacturer does not allow any ... Read More

Filed Under: Private Label

Refining Your Brand: The Secrets To More Sales

By Melody Bockelman Leave a Comment

How are sales going? Are they sluggish? Slow? Does one product seem to soar while the other lag behind?  Have you ever stopped long enough to wonder why? I'll tell you why. Your brand's growth ALWAYS depends on a few things: 1. Clarity Close your eyes and imagine that this is the first time that you are seeing your brand. Whether it's a beautiful lotion, or skin care line or an amazing mineral make up line. Imagine that you are walking past the product and you are seeing it for the ... Read More

Filed Under: Marketing

4 Surprising Things I Learned Pitching To a Big Time Buyer

By Melody Bockelman Leave a Comment

Two weeks ago, I had the opportunity to meet with a buyer at QVC. I have been working with them for over 7 years and had a chance to meet with them to discuss a new project that I have been working on with a client for the past 6 months. This has been a collaboration between three parties and it required a tremendous amount of effort and negotiation. When all was said and done and the appointment secured we were thrilled. That’s the easy part. Lesson 1: Prepare for ALL things to go wrong, ... Read More

Filed Under: Pitching Your Product

Is Vitamin D Is The Latest Fad?

By Melody Bockelman 2 Comments

There is a recent article on Yahoo, Vitamin D: Skincare's Next "It" Ingredient? It was a great article explaining the benefits of Vitamin D in general such as better looking skin, antioxidant, and really a necessary vitamin for humans. The article made the case that while many people take Vitamin D supplements, perhaps the next frontier is skin care. Does adding Vitamin D to topical formulas really work?To date, there are no clinical studies done but I think that we will be seeing some ... Read More

Filed Under: Marketing

Why Building Your Beauty Business From The Heart Is Critical

By Melody Bockelman 4 Comments

Building a beauty business from the heart:  why it’s critical to the health of your business I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their 'why' in building their business, I can usually predict with about 95% accuracy who will be successful and who will not. The ones that are successful are in the business because it’s in their heart.  How I define success and how you define success may be ... Read More

Filed Under: Start Ups

Pitch Your Product to Walmart

By Melody Bockelman Leave a Comment

What an amazing opportunity for a small business owner. I wanted to share with you an amazing opportunity for inventors or brand owners in case you missed it.  Walmart is having a 'Get on the Shelf' opportunity for small business owners. This is an amazing opportunity for your business and you have until Feb. 22nd to enter. And at the time of this writing there were only 60 people in this ENTIRE nation that took advantage of this opportunity. Will you be one to answer when ... Read More

Filed Under: Pitching Your Product

How to Set Your Project Up for Success

By Melody Bockelman 2 Comments

It all starts with a vision when you are starting a new project in private label. Vision for your project will add more fuel to the process than you can ever imagine. Private labeling a product sounds simple enough: you call a manufacturer to find out their minimums, products offered, etc. and then you stick your graphics on the label and your done right? Sort of right. Just finding the manufacturer can take a bulk of your time.  Then most people are shocked to find out the lead times for a new ... Read More

Filed Under: Start Ups

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