Want your business to grow? Do you give away samples as part of your marketing plan?
Who wants more sales? No seriously? Who wants more sales?
I know, I heard you answer me!!
Well here is a powerful tip that I want to share with you: Give product away.
It seems simple, but it’s super powerful. What do you mean give product away? Sampling is a great way tool to introduce new products, test out new markets and to get your name out there to more customers.
Sampling is not a new concept. Different industry from ice cream to perfume use samples as a way to get their products in the hands of potential customers. Think Baskin Robbins. When you walk into their shop the first thing they ask you is if you would like to try a sample.
One 30 million dollar company that I consulted with said that they gave away 12 million samples in 2012 alone. Sampling is their core marketing strategy and it works.
Wondering how to make samples?
In the HBA (health, beauty and skincare market) sampling is accomplished with either foil packets, miniature jars or pumps, or if you are a soap brand, those are usually packaged in small little baggies.
Foil packets are the ketchup type packages that you see in magazines. They come in a variety of different shapes and sizes. You can print on them with your branding so that it matches your current over all brand message.
Foil packets have a higher minimum, however companies like SampleFill will do small quantities 2500 per sku. Another sample company that I recommend is Identipak, they make beautiful samples with minimums starting at 25K per sku.
Here are 3 tips to add sampling to your marketing plan:
Tip #1: Add samples to an existing client order.
How simple is that? Add your newly created sample along with a product information card to each order that goes out.
Tip #2: Use sampling with potential distributors.
Leaving samples with the potential wholesale customers and distributors is a great way for them to try both your full size product and take the sample size with them on the go. Whenever I have done a presentation to a buyer, I always leave full size and sample sizes.
Tip #3: Add sampling to your new customers.
People love samples! If you display at trade shows, be sure to have samples on hand to give out to potential customers. Another idea is to advertise on your site that all orders will be getting a new sample of a new product launching soon!
Sampling is a core marketing principal that works, so if you want to increase your sales, get your products into more people’s hands and improve your overall bottom line I suggest to add sampling to your marketing plan! Like today:)
Leave me a comment and let me know if you currently use sampling and how it works for you or if you will be implementing it into your marketing plan!