A few weeks ago, I had two amazing back to back coaching calls with clients. They are both in the start up phase and feeling unsure of how to make an impact with their brand. On our call I shared a few things with them, and thought that you might find this helpful. When building a brand it’s important to keep these few things in mind: 1. Build the brand that you love! Sounds simple but so many people create products and a brand that they think will sell because of "research" which ... Read More
Do These 3 Things Before You Call The Manufacturer
Sometimes we get so enamored with our new projects that we start calling manufacturers, sampling products and pushing to get the product to market that we realize AFTER the fact that we missed some super critical steps. Yikes! We discover that our products just don’t do as well in the marketplace as we had visioned. Or maybe our cost per unit almost makes it prohibitive to make a decent market profit in the marketplace so, we start giving our inventory to friends and family and close up our ... Read More
Are You a Soloprenuer Trying To Do It All Yourself?
I was thinking about you and I know how incredibly overwhelming it is to manage a new start up business. Especially, when you have a busy life with a job, family, kids, parents and then trying to carve out a little bit of time just to do your business that can be a real struggle. Don't worry, this isn't a note to tell you to hire a VA, because a VA won't help right now. What's going to help you the most is getting CLEAR on what's a priority and what's not. It's easy to get lost in the ... Read More
3 Areas That Need Attention To Ensure a Successful Launch
Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time to launch! Here are the tips that I gave her to do PRIOR to the launch and for 3 months AFTER the launch. My philosophy is that a launch is a 3 month process, I think it’s a mistake for new brands to ... Read More
The Exact Strategy To Get Sales Before Your Products Are Ready!
I wanted to share this quick case study with you. This gave me life today! One of my product development clients told me today that they have already had 4 sales before they have product in hand. They said it very casually at first because they were not impressed ( nature of entrepreneur's.) But listen, they do not have product yet! The product is still in production, and they have 4 sales from people that they don't know. It wasn't their mom, or cousins or BFF's. It was complete ... Read More
Beauty Trade Shows of 2018
I have a question for you. Have you ever attended a health and beauty expo in your town? What about consumer shows, like health and wellness expos or hair shows? It should come as no surprise that I am a BIG supporter of trade shows! Even though they may seem a little “Old School,” there is nothing better than getting out and meeting people in real life. Some day (in the not so distant future) you may be showing off your brand at an expo or trade show, so attending as a consumer is a ... Read More
Beauty Entrepreneur Podcast 002: That’s Smoooth Shaving Line
Meet Miguel Martinez, creator and founder of That's Smoooth Shaving Line a haircare for men with Wavy and curly textured hair. I love Miguel, forget like, love like LOOOOOOOVE Miguel. This man has amazing product and drive and went from taking products barbershop to barber shop to selling on the shelf’s on Whole Foods and Macy’s. His dedication and commitment to seeing his vision to market helped him jump over, move through and get his product done. That’s smooth shaving line is consistent ... Read More
Ask Melody: I want to start my own skin care line, what do I do?
I got this great question that I receive almost everyday from a reader, Amy. She asked: Help, I want to start my own line but I don’t know where to start. Do I just call labs? What about labeling it? Can I make changes to the formula? So many questions but not sure where to begin. - Help, Amy! My answer: How exciting! Starting your own line is an exciting time! There are a lot of things to consider as we start creating our own line including: Type of products Method of ... Read More
Top 3 Mistakes People Make When Launching
Over the years, I’ve learned that launching can be tricky. The timing has to be right, your products have to be priced correctly, and you need to position yourself in the right market. In addition, you have to make sure that you stay confident even when the launch doesn’t go as planned. Launches will not always be winners, but you cannot allow yourself to be pulled into a downward spiral just because you have a low turnout rate. I’ve been helping clients launch products for nearly 12 years. ... Read More
Beauty Entrepreneur Podcast 001: Zue Beauty, Changing the World Through Quinoa
Beauty Entrepreneurs on the Rise: Gabe Maya and Kathy Alby of Zue Beauty. These two are change makers in their community. They have used their beauty brand to source local ingredients from local farmers and have helped over 1130 growers in their home country of Colombia South America switch from growing coca to Quinoa, and green tea and other beneficial crops. These social entrepreneurs are on a mission to make a big impact in the world. Zue beauty is a Vegan, ... Read More
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