It’s scary to accept (especially for small business owners) that we’re in, or at least are heading toward, a recession. But just because things may look bleak right now doesn’t mean you need to quit growing your beauty brand or throw in the towel altogether. In fact, beauty and skincare brands can fare very well in recessions, as many buyers have inelastic demand for their favorite products. You can come out on the other side thriving, but only if you take the proper steps to prepare ... Read More
Scared to Launch? 5 Ways to Get Over The Fear
Launch. Just the word is enough to scare off would-be beauty brand owners. And I get it! Launching is scary! It takes time, energy, money, careful planning, and conviction that you’re aiming for something worthwhile. In essence, it’s a labor of love with no guarantee of success. I don’t have any data to prove this, but I would wager to guess that fear of launching has killed way more dreams than the market ever has. But the truth is, the only way to get over being scared of launching ... Read More
How Beauty Entrepreneurs Can Use the Blue Ocean Strategy to Eliminate the Competition
Have you heard of the Bue Ocean Strategy? The concept was introduced in 2005 by W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy. Picture the ocean - vast, uncharted, and full of potential. This is the market. Now, divide the ocean into two categories - uncharted blue ocean and bloody red ocean. Red Oceans are all of the industries that already exist. Every current niche and product. These oceans are red because they’re bloody from all the competition. They’re teeming with ... Read More
Beauty Entrepreneur Podcast 003: Sarah Shaw
https://youtu.be/FvER-ppmgDY Show Notes: Why would you want to get your product to a celebrity?What can getting your product to a celeb do for your company?Why would the celeb accept a gift from someone smallIs this hard to do?How can I use this to get more sales?What if I don't have a photo of the celeb?What if I have a skincare or make up line?Can I still get that to a celeb? From Backstage to Front Page “You can't connect the dots looking forward; you can only connect ... Read More
Just getting started? These 3 tips will help!
A few weeks ago, I had two amazing back to back coaching calls with clients. They are both in the start up phase and feeling unsure of how to make an impact with their brand. On our call I shared a few things with them, and thought that you might find this helpful. When building a brand it’s important to keep these few things in mind: 1. Build the brand that you love! Sounds simple but so many people create products and a brand that they think will sell because of "research" which ... Read More
Do These 3 Things Before You Call The Manufacturer
Sometimes we get so enamored with our new projects that we start calling manufacturers, sampling products and pushing to get the product to market that we realize AFTER the fact that we missed some super critical steps. Yikes! We discover that our products just don’t do as well in the marketplace as we had visioned. Or maybe our cost per unit almost makes it prohibitive to make a decent market profit in the marketplace so, we start giving our inventory to friends and family and close up our ... Read More
Are You a Soloprenuer Trying To Do It All Yourself?
I was thinking about you and I know how incredibly overwhelming it is to manage a new start up business. Especially, when you have a busy life with a job, family, kids, parents and then trying to carve out a little bit of time just to do your business that can be a real struggle. Don't worry, this isn't a note to tell you to hire a VA, because a VA won't help right now. What's going to help you the most is getting CLEAR on what's a priority and what's not. It's easy to get lost in the ... Read More
The Exact Strategy To Get Sales Before Your Products Are Ready!
I wanted to share this quick case study with you. This gave me life today! One of my product development clients told me today that they have already had 4 sales before they have product in hand. They said it very casually at first because they were not impressed ( nature of entrepreneur's.) But listen, they do not have product yet! The product is still in production, and they have 4 sales from people that they don't know. It wasn't their mom, or cousins or BFF's. It was complete ... Read More
Beauty Trade Shows of 2018
I have a question for you. Have you ever attended a health and beauty expo in your town? What about consumer shows, like health and wellness expos or hair shows? It should come as no surprise that I am a BIG supporter of trade shows! Even though they may seem a little “Old School,” there is nothing better than getting out and meeting people in real life. Some day (in the not so distant future) you may be showing off your brand at an expo or trade show, so attending as a consumer is a great ... Read More
Beauty Entrepreneur Podcast 002: That’s Smoooth Shaving Line
Meet Miguel Martinez, creator and founder of That's Smoooth Shaving Line a haircare for men with Wavy and curly textured hair. I love Miguel, forget like, love like LOOOOOOOVE Miguel. This man has amazing product and drive and went from taking products barbershop to barber shop to selling on the shelf’s on Whole Foods and Macy’s. His dedication and commitment to seeing his vision to market helped him jump over, move through and get his product done. That’s smooth shaving line is consistent ... Read More
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