Have you heard of the Bue Ocean Strategy? The concept was introduced in 2005 by W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy. Picture the ocean - vast, uncharted, and full of potential. This is the market. Now, divide the ocean into two categories - uncharted blue ocean and bloody red ocean. Red Oceans are all of the industries that already exist. Every current niche and product. These oceans are red because they’re bloody from all the competition. They’re teeming with ... Read More
I Made the Tiger King’s Products and 5 Things You Can Learn From Him!
Have you seen the Tiger king show on netflix yet? I was watching it last night and realized that many many years ago I created his skincare and lube line for him. At the time, he said that he wanted products just for his little zoo in Oklahoma. It was a pleasant and simple exchange. We moved quickly through the product development stage without ANY drama (shocking I know after watching his Netflix special) and got the products done! Love or hate the Tiger king….he knew a few ... Read More
Four Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.
We have all recently heard about Jaclyn Hills conversational lipstick launch (if you haven’t check these links) Consumers have been showing pictures and videos of what looks like fibers or small hairs, holes and black spots on their new lipsticks. As brand owners you can imagine how this public and wide scale backlash could devastate and crush a small brand. No worries, let’s dissect what possibly could have happened in Jaclyn Hill’s launch and how you, the small brand owner can protect ... Read More
Beauty Entrepreneur Podcast 003: Sarah Shaw
https://youtu.be/FvER-ppmgDY Show Notes: Why would you want to get your product to a celebrity?What can getting your product to a celeb do for your company?Why would the celeb accept a gift from someone smallIs this hard to do?How can I use this to get more sales?What if I don't have a photo of the celeb?What if I have a skincare or make up line?Can I still get that to a celeb? From Backstage to Front Page “You can't connect the dots looking forward; you can only connect ... Read More
Just getting started? These 3 tips will help!
A few weeks ago, I had two amazing back to back coaching calls with clients. They are both in the start up phase and feeling unsure of how to make an impact with their brand. On our call I shared a few things with them, and thought that you might find this helpful. When building a brand it’s important to keep these few things in mind: 1. Build the brand that you love! Sounds simple but so many people create products and a brand that they think will sell because of "research" which ... Read More
Do These 3 Things Before You Call The Manufacturer
Sometimes we get so enamored with our new projects that we start calling manufacturers, sampling products and pushing to get the product to market that we realize AFTER the fact that we missed some super critical steps. Yikes! We discover that our products just don’t do as well in the marketplace as we had visioned. Or maybe our cost per unit almost makes it prohibitive to make a decent market profit in the marketplace so, we start giving our inventory to friends and family and close up our ... Read More
Are You a Soloprenuer Trying To Do It All Yourself?
I was thinking about you and I know how incredibly overwhelming it is to manage a new start up business. Especially, when you have a busy life with a job, family, kids, parents and then trying to carve out a little bit of time just to do your business that can be a real struggle. Don't worry, this isn't a note to tell you to hire a VA, because a VA won't help right now. What's going to help you the most is getting CLEAR on what's a priority and what's not. It's easy to get lost in the ... Read More
3 Areas That Need Attention To Ensure a Successful Launch
Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time to launch! Here are the tips that I gave her to do PRIOR to the launch and for 3 months AFTER the launch. My philosophy is that a launch is a 3 month process, I think it’s a mistake for new brands to ... Read More
The Exact Strategy To Get Sales Before Your Products Are Ready!
I wanted to share this quick case study with you. This gave me life today! One of my product development clients told me today that they have already had 4 sales before they have product in hand. They said it very casually at first because they were not impressed ( nature of entrepreneur's.) But listen, they do not have product yet! The product is still in production, and they have 4 sales from people that they don't know. It wasn't their mom, or cousins or BFF's. It was complete ... Read More
Beauty Trade Shows of 2018
I have a question for you. Have you ever attended a health and beauty expo in your town? What about consumer shows, like health and wellness expos or hair shows? It should come as no surprise that I am a BIG supporter of trade shows! Even though they may seem a little “Old School,” there is nothing better than getting out and meeting people in real life. Some day (in the not so distant future) you may be showing off your brand at an expo or trade show, so attending as a consumer is a great ... Read More
- 1
- 2
- 3
- …
- 11
- Next Page »