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You are here: Home / Archives for Melody

Four Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.

By Melody Leave a Comment

We have all recently heard about Jaclyn Hills conversational lipstick launch (if you haven’t check these links) Consumers have been showing pictures and videos of what looks like fibers or small hairs, holes and black spots on their new lipsticks. As brand owners you can imagine how this public and wide scale backlash could devastate and crush a small brand.  No worries, let’s dissect what possibly could have happened in Jaclyn Hill’s launch and how you, the small brand owner can protect ... Read More

Filed Under: Selecting Manufacturer

Beauty Entrepreneur Podcast 003: Sarah Shaw

By Melody Leave a Comment

https://youtu.be/FvER-ppmgDY Show Notes: Why would you want to get your product to a celebrity?What can getting your product to a celeb do for your company?Why would the celeb accept a gift from someone smallIs this hard to do?How can I use this to get more sales?What if I don't have a photo of the celeb?What if I have a skincare or make up line?Can I still get that to a celeb? From Backstage to Front Page “You can't connect the dots looking forward; you can only connect ... Read More

Filed Under: Podcast

Just getting started? These 3 tips will help!

By Melody Leave a Comment

A few weeks ago, I had two amazing back to back coaching calls with clients. They are both in the start up phase and feeling unsure of how to make an impact with their brand. On our call I shared a few things with them, and thought that you might find this helpful. When building a brand it’s important to keep these few things in mind: 1. Build the brand that you love! Sounds simple but so many people create products and a brand that they think will sell because of "research" which ... Read More

Filed Under: Getting started

Do These 3 Things Before You Call The Manufacturer

By Melody Leave a Comment

Sometimes we get so enamored with our new projects that we start calling manufacturers, sampling products and pushing to get the product to market that we realize AFTER the fact that we missed some super critical steps. Yikes! We discover that our products just don’t do as well in the marketplace as we had visioned. Or maybe our cost per unit almost makes it prohibitive to make a decent market profit in the marketplace so, we start giving our inventory to friends and family and close up our ... Read More

Filed Under: Selecting Manufacturer

Are You a Soloprenuer Trying To Do It All Yourself?

By Melody Leave a Comment

I was thinking about you and I know how incredibly overwhelming it is to manage a new start up business. Especially, when you have a busy life with a job, family, kids, parents and then trying to carve out a little bit of time just to do your business that can be a real struggle. Don't worry, this isn't a note to tell you to hire a VA, because a VA won't help right now. What's going to help you the most is getting CLEAR on what's a priority and what's not. It's easy to get lost in the ... Read More

Filed Under: Getting started

3 Areas That Need Attention To Ensure a Successful Launch

By Melody Leave a Comment

Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time to launch! Here are the tips that I gave her to do PRIOR to the launch and for 3 months AFTER the launch. My philosophy is that a launch is a 3 month process, I think it’s a mistake for new brands to ... Read More

Filed Under: Marketing

The Exact Strategy To Get Sales Before Your Products Are Ready!

By Melody Leave a Comment

I wanted to share this quick case study with you. This gave me life today! One of my product development clients told me today that they have already had 4 sales before they have product in hand. They said it very casually at first because they were not impressed ( nature of entrepreneur's.) But listen, they do not have product yet! The product is still in production, and they have 4 sales from people that they don't know. It wasn't their mom, or cousins or BFF's. It was complete ... Read More

Filed Under: Marketing

Beauty Trade Shows of 2018

By Melody Leave a Comment

I have a question for you. Have you ever attended a health and beauty expo in your town? What about consumer shows, like health and wellness expos or hair shows? It should come as no surprise that I am a BIG supporter of trade shows! Even though they may seem a little “Old School,” there is nothing better than getting out and meeting people in real life. Some day (in the not so distant future) you may be showing off your brand at an expo or trade show, so attending as a consumer is a ... Read More

Filed Under: Events

Beauty Entrepreneur Podcast 002: That’s Smoooth Shaving Line

By Melody Leave a Comment

Meet Miguel Martinez, creator and founder of That's Smoooth Shaving Line a haircare for men with Wavy and curly textured hair. I love Miguel, forget like, love like LOOOOOOOVE Miguel. This man has amazing product and drive and went from taking products barbershop to barber shop to selling on the shelf’s on Whole Foods and Macy’s. His dedication and commitment to seeing his vision to market helped him jump over, move through and get his product done. That’s smooth shaving line is consistent ... Read More

Filed Under: Podcast

Ask Melody: I want to start my own skin care line, what do I do?

By Melody Leave a Comment

I got this great question that I receive almost everyday from a reader, Amy. She asked: Help, I want to start my own line but I don’t know where to start. Do I just call labs? What about labeling it? Can I make changes to the formula? So many questions but not sure where to begin. - Help, Amy! My answer: How exciting! Starting your own line is an exciting time! There are a lot of things to consider as we start creating our own line including: Type of products Method of creating a product - ... Read More

Filed Under: Ask Melody

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Recent Posts

  • I Made the Tiger King’s Products and 5 Things You Can Learn From Him!
  • Four Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.
  • Beauty Entrepreneur Podcast 003: Sarah Shaw
  • Just getting started? These 3 tips will help!
  • Do These 3 Things Before You Call The Manufacturer

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