2. Narrow that choice down further.
Now that you know your category, think of the benefit – is it natural skincare, organic make up, sulfate free hair products? Get specific on who your customer is and the benefit that your product line will provide.
Now is the time to list out ALL of the products that you want to launch. Go ahead and list all 20 as this is the only time that you can do this. Do it now, as this is the only time that you can do this step. Ask any of my clients and we use this list as the starting point to creating a product development and launching strategy.
Take that list and select your top 3-5 products. Please make sure that they make sense.