When I originally wrote this, I was very clear about why I didn’t like clear packaging. Of course there are exceptions, if your product is clear color or a gel – usually you can get away with clear packaging. Especially if you have a label large enough to cover most of the packaging.
That said, my feelings still stands in general about clear packaging. Here is a picture I took today while shopping at Target. Sadly, the clear packaging shows separation in the product and discoloration. Which is fine if you are a one on one seller and can explain why the separation exist. But if your product sits on a shelf and you don’t have on your label that this is a natural product and separation is natural, you will lose sales and customers. Period.
1. Clear packaging is abundant but it will show your flaws. Flaws meaning your formula changes. It separates, changes consistency,expands, settles even though it was filled to the right weight clear packaging shows all of those changes. Which can be a “yikes” for your customers and your brand, that’s why I recommend anything but clear packaging
2. Dark packaging such as brown packaging or blue packaging will not only hide any formula changes or settling but it can also protect your formula. If you formula has a retinol or another light sensitive ingredient darker packaging will protect it from light changes.
3. White packaging. I love white packaging because it will not show any formula changes, settling or anything. it’s easy to label with a clear, white or colored labels and it silkscreens nicely.
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