In today’s post, I am answering a question on how to find a manufacturer to work with and why there isn’t just a one stop shop.
If you are in the beginning phases of launching, almost done or looking to do a line extension pay attention to today’s answer because it will help you make a smart decision in deciding which lab to work with.
Q. Audrey asked “Is it common to have several manufacturers for your brand? Is it possible to have just one for all products?”
A. Yes, it’s very common to work with multiple suppliers when you get started. I like to think of manufacturing as very specialized bakeries.
Some bakeries specialize in cakes, others only do cookies and some are all organic, gluten free and dairy free. It’s very rare to meet a manufacturer that can do all things well. And if someone does it all such as skincare, hair care and color cosmetics I would find out if they are making everything on site.
For most of my clients, it is very confusing to have to work with multiple suppliers and they get frustrated that it’s not a one stop shop.
But let me explain why:
Manufacturers specialize in one or two areas because of their equipment and supplies that they stock.
The capital investment for machinery can be expensive 50K-300K. Often a manufacture will stick with what they can do well until it makes sense to diversify and add on. For a skincare manufacturer to add on lipsticks, they have to make investments in the equipment, the raw materials, molds, packaging, etc. and that can be a large investment for the company.
If you are developing an organic skin care line and want natural preservatives, work with a lab that specializes in organic skin care and has experience with natural preservatives. Your per unit cost will be less and your turn around time will be faster.
If you want a performance skincare that is professional grade, work with a lab that supplies the dermatologist and estheticians.
As I always teach, it’s best to work with a supplier who specializes in what you want to create all day long. They have worked out the process that will give you a better product in the end at a better per unit cost.