Building a beauty business from the heart: why it’s critical to the health of your business
I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their ‘why’ in building their business, I can usually predict with about 95% accuracy who will be successful and who will not.
The ones that are successful are in the business because it’s in their heart. How I define success and how you define success may be different. Success to me is creating a business that serves people and creates a lifestyle for the owner.
One of my favorite clients, we will call her Teri, started her business making lotions for people suffering with cancer. She wanted to provide them comfort and love through her lotions. The experience of rubbing something rich and soft on their skin while they endured their treatments brought joy to her heart (and mine too).
A funny thing happened with Teri. She started off small and it took at least 2 years to get the right formula, packaging, branding, trade names, etc. She got discouraged as most people do but her heart and love was bigger than the discouragement. By the time we connected she was ready. It was just a matter of putting the formula into the correct packaging and getting it out the door. I loved every minute of working with this project. Her story and reasons why shined through brightly and it was my honor to help serve her so she could serve others.
What about people that do it for the money?
Let’s be honest, skin care is a fantastic industry to make money. Women want to look their best and they do it to the tune of $50 Billion a year. Clearly, there is lots of opportunity to make money in the skin care business and there is nothing wrong with it.
The only difference I notice with people who are in it just for the money versus the ones that do it for the love is relationships. They value their relationship both with their clients and their vendors.
People in it for the money only speak in bottom line terms, willing to take short cuts, mislabel, run out on bills with vendors, etc. etc. When I personally speak with clients, I can tell from the beginning what type of client they will be. If they are a money only, I run and here is why:
1. Money only usually has no ethics
2. At some point they will be contacted by FDA/FTC or some other government agency (think Brazilian blow out)
3. Usually, are not nice people to work with despite the high volumes and profit that can be made
Love to hear your why you want to start your beauty business and what motivates you! Let me know on Twitter: @privatelabeltips
Want to know what it takes to have a successful skincare line? Read this post.