Private Label Insider

Inside tips on Private label Skin care

  • Home
  • About
    • Kind Words
    • As Featured In
    • Advertising Rates
  • Programs
    • Inner Circle
    • Beauty Brand Bootcamp
    • Beauty Brand MBA
  • Blog
  • Quiz
  • Free Workshop
  • Resources
    • Beauty Business Entrepreneurs Facebook Group
  • Contact
You are here: Home / Start Ups / Why Building Your Beauty Business From The Heart Is Critical

Why Building Your Beauty Business From The Heart Is Critical

By Melody Bockelman 4 Comments

Building a beauty business from the heart:  why it’s critical to the health of your business

I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their ‘why’ in building their business, I can usually predict with about 95% accuracy who will be successful and who will not.

business beauty critical stepsThe ones that are successful are in the business because it’s in their heart.  How I define success and how you define success may be different.  Success to me is creating a business that serves people and creates a lifestyle for the owner.

One of my favorite clients, we will call her Teri, started her business making lotions for people suffering with cancer. She wanted to provide them comfort and love through her lotions.  The experience of rubbing something rich and soft on their skin while they endured their treatments brought joy to her heart (and mine too).

A funny thing happened with Teri. She started off small and it took at least 2 years to get the right formula, packaging, branding, trade names, etc. She got discouraged as most people do but her heart and love was bigger than the discouragement.  By the time we connected she was ready. It was just a matter of putting the formula into the correct packaging and getting it out the door. I loved every minute of working with this project.  Her story and reasons why shined through brightly and it was my honor to help serve her so she could serve others.

What about people that do it for the money?

Let’s be honest, skin care is a fantastic industry to make money. Women want to look their best and they do it to the tune of $50 Billion a year. Clearly, there is lots of opportunity to make money in the skin care business and there is nothing wrong with it.

The only difference I notice with people who are in it just for the money versus the ones that do it for the love is relationships. They value their relationship both with their clients and their vendors.

People in it for the money only speak in bottom line terms, willing to take short cuts, mislabel, run out on bills with vendors, etc. etc. When I personally speak with clients, I can tell from the beginning what type of client they will be. If they are a money only, I run and here is why:

1. Money only usually has no ethics
2. At some point they will be contacted by FDA/FTC or some other government agency (think Brazilian blow out)
3. Usually, are not nice people to work with despite the high volumes and profit that can be made

Love to hear your why you want to start your beauty business and what motivates you! Let me know on Twitter: @privatelabeltips

Want to know what it takes to have a successful skincare line? Read this post.

Related Posts You Might Like...

  • Pitch Your Product to Walmart
  • Go or No Go: 3 Easy Tests To See If Your Product Will Work
  • Private 1 Hour Consulting

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • More
  • Print
  • Pocket
  • Tumblr
  • Reddit

Filed Under: Start Ups

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Comments

  1. Solvita says

    February 28, 2012 at 8:17 pm

    Melody, love this advice, it is so important to realize that relationship building my take a lot of time, however without that there is no long term business really. Such a wonderful article!

    Reply
  2. Michele says

    March 1, 2012 at 12:30 pm

    How wonderful for your customers to be served by you! Building any business from the heart is critical and you are so correct stating that a successful business serves both the business owner as well as the customer. Thanks for sharing your experience and view point!

    Reply
  3. Nikki says

    June 24, 2013 at 9:18 pm

    Love this post! Your advice is always so helpful and heartfelt. You are fantastic at what you do, thank you!

    Reply
    • Melody says

      June 28, 2013 at 2:56 pm

      Thanks Nikki! I love people like you with big hearts! Can I post your link to your product line? This is by far one of my favorite products.
      xoxo,

      ~Melody

      Reply

Leave a Reply Cancel reply

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Your email is safe with us!

Categories

Recent Posts

  • How to Make Your Beauty Brand Recession-Proof
  • Scared to Launch? 5 Ways to Get Over The Fear
  • How Beauty Entrepreneurs Can Use the Blue Ocean Strategy to Eliminate the Competition
  • Beauty Entrepreneur Podcast 003: Sarah Shaw
  • Just getting started? These 3 tips will help!

Our Partners

Shopify"
Shopify Ecommerce - Start your FREE trial now!

Google Ads

Like Us On Facebook

Like Us On Facebook

Programs

  • Beauty Entrepreneur Inner Circle
  • Beauty Brand Bootcamp
  • Beauty Brand MBA

Highlights

  • About
  • Beauty Brand Quiz
  • Resources
  • Beauty Business Entrepreneurs Facebook Group
  • Contact Us
  • Privacy Policy

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Privacy Policy
Our Privacy Policy has been updated. You can review it here. Privacy Policy

Copyright © 2023 Private Label Insider • Designed by Eco-Office Gals