Private Label Insider

Inside tips on Private label Skin care

  • Home
  • About
    • Kind Words
    • As Featured In
    • Advertising Rates
  • Programs
    • Inner Circle
    • Beauty Brand Bootcamp
    • Beauty Brand MBA
  • Blog
  • Quiz
  • Free Workshop
  • Resources
    • Beauty Business Entrepreneurs Facebook Group
  • Contact
You are here: Home / Pitching Your Product / 4 Surprising Things I Learned Pitching To a Big Time Buyer

4 Surprising Things I Learned Pitching To a Big Time Buyer

By Melody Bockelman Leave a Comment

Two weeks ago, I had the opportunity to meet with a buyer at QVC. I have been working with them for over 7 years and had a chance to meet with them to discuss a new project that I have been working on with a client for the past 6 months.

This has been a collaboration between three parties and it required a tremendous amount of effort and negotiation. When all was said and done and the appointment secured we were thrilled. That’s buyerthe easy part.

Lesson 1: Prepare for ALL things to go wrong, because something will.

Since it was a 24 hours turnaround flight for me, I only had a carry on with all of my samples and clothes. Smart thinking right, wrong.

The airline had no space for my carry on and checked it….remember this was all samples, all material, all my clothes. Needless to say, when the plane landed in Philly my luggage did not.

Lesson Learned: Ship samples and materials a head of time to the hotel!

The good side was that the suitcase showed up at midnight and I had the pleasure of going to Nordstrom’s for a new and better outfit (and shoes).

Lesson 2: Sleep is important – so plan ahead.

Since I am a mom to 2 little girls I had to prepare them and myself for this trip. Grandma was available for baby sitting and school chauffeuring but I still had tons of things to do, including taxes!!!! Went to bed super early with the kids to wake up at 2am to do taxes and make 5am flight. I was exhausted all day which just made the next day at the presentation harder.

Lesson Learned: Plan ahead and give your self a clear schedule before you make a big pitch.

Lesson 3: Buyers are people first not the almighty person that says ‘yes’ to a potential life changing experience (which they are).

Buyers are people, whether they are shopping for network buyers, retailers, or boutiques. They are humans with lives and problems just like you and me. When we build them up to be this big almighty thing in our minds guess what happens? We give away our power and ability to relate to the human being in front of us.

So relax, see if you can’t relate to them on some level – family, occupation or hobby. They will appreciate it and it will make the experience better.

Lesson Learned: Relax!

Lesson 4: In the end, it’s better to be over prepared and not need it then not to have at all.

I made a 10 page sales document, since the project had some complex technology. I made it into a fun ’10 things technology has brought us to-date’. It was a last minute add on but I’ll be darn that’s the 1 thing the buyer grabbed on to.

Why? Because it’s bite size and relatable. I’m not a scientist to explain complex technology and neither was she. By breaking down the presentation and making it super simple we all got thought it with ease.

Lesson Learned: Make your presentation simple with show and tell and a quick ‘how this will benefit you and your customers’. You have 30 seconds to pitch it….which I will go into next week.

Let’s keep in touch! Sign up for my free weekly newsletter where I discuss all things private label, skin care, hair, make up and more! Priceless tips for whether you are just starting out or taking your product from making yourself to a manufacturer this is for you!

Related Posts You Might Like...

  • Client Spotlight: Opportunity For Your Business!
  • Refining Your Brand: The Secrets To More Sales
  • Do These 3 Things Before You Call The Manufacturer

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • More
  • Print
  • Pocket
  • Tumblr
  • Reddit

Filed Under: Pitching Your Product

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Leave a Reply Cancel reply

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Your email is safe with us!

Categories

Recent Posts

  • How to Make Your Beauty Brand Recession-Proof
  • Scared to Launch? 5 Ways to Get Over The Fear
  • How Beauty Entrepreneurs Can Use the Blue Ocean Strategy to Eliminate the Competition
  • Beauty Entrepreneur Podcast 003: Sarah Shaw
  • Just getting started? These 3 tips will help!

Our Partners

Shopify"
Shopify Ecommerce - Start your FREE trial now!

Google Ads

Like Us On Facebook

Like Us On Facebook

Programs

  • Beauty Entrepreneur Inner Circle
  • Beauty Brand Bootcamp
  • Beauty Brand MBA

Highlights

  • About
  • Beauty Brand Quiz
  • Resources
  • Beauty Business Entrepreneurs Facebook Group
  • Contact Us
  • Privacy Policy

Get The Express!

A FREE Weekly Private Label Newsletter From My Desk To Yours!

Privacy Policy
Our Privacy Policy has been updated. You can review it here. Privacy Policy

Copyright © 2023 Private Label Insider • Designed by Eco-Office Gals