This past week at my mastermind with some amazing millionaire business owners we learned a new concept to me, it’s called pivot from the summit. What does pivot from the summit mean? Pivot from the summit means to move from success to success. A simple concept but something that most of us are not use to. Often times as humans, once we hit a goal we relax and start taking our foot off the pedal. We celebrate, we lose focus and then we slip. We slip from off the top of the peak ... Read More
Are You Hesitant to Use Private Label Products?
I had this great conversation with a new client and she shared her hesitation about how to make a private label her own. She said that the idea of the product not actually being an original and exclusive formula to her brand haunted her. She was relieved at what I told her next.... you are not the only brand owner who feels that way! I hear this all day long. Many brand owners initially have hesitation around using private label products. I want to share a few things that I shared ... Read More
Are You a Laser Beam or a Disco Ball?
Did you catch Beyonce’s half time show in the Super bowl? I don’t watch football but I love her! Not only is she the Queen, she is also a marketing genius who backs her genius up with strategy and hard work. Beyonce is a laser beam. Focused. Confident. Committed. Let's talk about her Sales Funnel and Launch: Phase 1: The release of Formation video, a brand new song with well crafted video that had the internet going wild. In the internet world it would be called a Freebie. Phase ... Read More
Ready to Get Lean for 2016?
Ready to Get Lean for 2016? Come get Lean with Donna Maria of Indie Business Network! To kick of your new year in a BIG way, my friend Donna Maria, CEO of Indie Business Network and I are hosting a blab session. We will be discussing Getting Lean in your business in 2016 with tips on everything from: Designing a business that fits your lifestyle How to decide on which products to focus on to grow your line. Which social media platforms are best for your business in 2016 Our ... Read More
I am in love (and a gift for you)
No, not with a new partner but with this book from Shonda Rimes, Year of Yes. As we get closer to ending 2015, my team and I have been planning for 2016 and I keep thinking of ways that we can implement the “Year of Yes” principals both in my business and in my personal life. Shonda Rimes, the creator of Scandal and Grey's Anatomy shares her journey and wisdom of venturing outside of her comfort zone and saying "Yes” to everything that she is asked including spending more time with her ... Read More
What Are You Working On?
I have a question, what are you working on? No, not right now but in your day to day business? Do you find yourself spending all day on little things like updating your website, formatting your newsletter, scheduling social media posts, responding to social media, working on images, all the tasks that are necessary but seem to suck your time away? Don't worry, your not alone. I did too until I realized that most of my day went to little things and nothing ever got done. It really is so ... Read More
Quick Tips For Growing Your Online Sales
Many of our readers here at PLI have conversations with me regarding strategies to grow your business. While there are no stealth secret strategies besides good old fashion hard work, these tips should help you build a solid foundation. 1. Website - Be Mobile Ready It's important to have a mobile friendly website that's easy for your customer's to use and check out. According to Paypal, there was a 15% growth in the health and beauty category in 2014. That's about 2 billion in ... Read More
I Wanted To Quit
Not my business but my half-marathon training. I told myself that I am too busy. It's too hot (I'm in Texas). Excess running is not good for me and all sorts of crazy other excuses. And so I didn't run last week. Then as I was about to make some lame excuse about not being able to participate in the training due to lack of time and energy my coach did something brilliant. He called me out on FB. Dang it. So I'm back at. Recommitted and rededicated but I literally almost ... Read More
Smart Strategies for Launching & Growing Your Business with Limited Funds
Dreaming, creating and launching a beauty business (skincare, haircare, make up, nail polish, men’s product) is extraordinarily exciting and often times very overwhelming. One thing that I hear constantly is there are too many things to do, but without the cashflow to do them all. Limited funds without a strong strategy cause many people to stay stuck, right at the dream phase and never taking action. Today, let me help you get unstuck. Here are some smart strategies that can help you ... Read More
How Do I Launch On a Limited Budget?
Recently, I received this question in an email and it’s a question that I get on a daily basis. Do I have enough money to do this? Or how can I do this for free, or low cost? And it’s a tricky question to answer. I am all about boot strapping but there is a basic minimum that needs to be in place. Creating a physical product business means that you are creating a business. That means: You need money for product development You need money to market your product You need ... Read More