It’s scary to accept (especially for small business owners) that we’re in, or at least are heading toward, a recession. But just because things may look bleak right now doesn’t mean you need to quit growing your beauty brand or throw in the towel altogether. In fact, beauty and skincare brands can fare very well in recessions, as many buyers have inelastic demand for their favorite products. You can come out on the other side thriving, but only if you take the proper steps to prepare ... Read More
Scared to Launch? 5 Ways to Get Over The Fear
Launch. Just the word is enough to scare off would-be beauty brand owners. And I get it! Launching is scary! It takes time, energy, money, careful planning, and conviction that you’re aiming for something worthwhile. In essence, it’s a labor of love with no guarantee of success. I don’t have any data to prove this, but I would wager to guess that fear of launching has killed way more dreams than the market ever has. But the truth is, the only way to get over being scared of launching ... Read More
Beauty Entrepreneur summit is live now!
Welcome to the Beauty Entrepreneur Summit Which is why we created the Beauty Entrepreneur Summit, a master class summit. Where you get to learn from brand owners, industry experts, business and marketing experts as they teach you everything that you need to know to go from idea to finished product and making it a successful business. The collaboration and information that the guest have shared has been amazing! Here is a sneak peak of our speakers: Beauty Entrepreneurs: Tammy ... Read More
There Is No Magic Bullet In Creating a Hit Product But These 4 Tips Will Help!
I hear from so many entrepreneurs that it's just not working and often times it's a combination of things that are not working. I wanted to share some tips on how you can course correct if it's not working for you. Tip #1: Get very clear on who your target market or customer is. I know that sounds easy but it's really not and most people skip this step. Do you know how old your customers are? Her favorite color? His favorite blogs? Other Facebook pages that she visits? If it's a ... Read More
Brand Revolution Summit
I can hardly contain my excitement. My team and I, along with 21+ experts in business have been working very hard behind the scenes to bring you something revolutionary in the product business. Have you had dreams, goals, and aspirations of putting your own line together but just not sure where to start? What if you could have a one-on-one conversation with some of the most amazing experts in the industry? Business owners that have been on Shark Tank, people that can call ANY buyer at ... Read More
5 Tips On How To Make Certain That Your Brand Succeeds
Creating a successful line is a challenge. Many brands owners get so caught up in the details that they miss these key areas to make their product a success. These are the 5 pillars of making sure that your product line is a success! Pillar #1: Do things in the correct order Creating a brand doesn't work unless it's created in the right order. First you need to know where you going to market and sell your product. Sadly, most people do it the exact opposite way, they create a product first ... Read More
Protected: Interview with The BenchMark Company
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Ask Melody: Do Private Labeling or Manufacturing Companies Go Out of Business?
Ask Melody: Have you ever come across any private labeling or manufacturing companies going out of business on their clients? This is my biggest fear. Say I was doing private labeling with a company for over 5 years and now they are going out of business, now I can't fill my orders? - Lavon Answer: Dear Lavon, Thank you for the question. I do occasionally see situations where either a manufacturer has gone out of business, changed ownership or discontinued the product that you are ... Read More
A Review of 2013 and What’s Happening in 2014!
What dreams may come a review of 2013 and what’s happening in 2014! 2013 was a fantastic year and I can’t wait to see what 2014 brings! We just wrapped up the first round of Speed Product Creation Course where I worked with a group of talented entrepreneurs as they created their first product lines some of them using private label, some custom formulas and others working with a cosmetic chemist. It was a diverse group of business owners working on products in different categories from skin ... Read More
3 Simple Secrets For Making Stock Packaging Beautiful
Yesterday, as I was waiting in the salon I noticed something simple and profound. Something that the big brands know how to do all the time and now I am going to share this secret with you. How many times have you drooled over custom packaging or expensive airless bottles? I'm personally in love with the wood packaging right now. I love the simple, earthy feeling of the wood and brown colors. I started thinking about how many of small business owners look for the "some day" to have awesome ... Read More