Have you seen the Tiger king show on netflix yet? I was watching it last night and realized that many many years ago I created his skincare and lube line for him. At the time, he said that he wanted products just for his little zoo in Oklahoma. It was a pleasant and simple exchange. We moved quickly through the product development stage without ANY drama (shocking I know after watching his Netflix special) and got the products done! Love or hate the Tiger king….he knew a few ... Read More
3 Areas That Need Attention To Ensure a Successful Launch
Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time to launch! Here are the tips that I gave her to do PRIOR to the launch and for 3 months AFTER the launch. My philosophy is that a launch is a 3 month process, I think it’s a mistake for new brands to ... Read More
The Exact Strategy To Get Sales Before Your Products Are Ready!
I wanted to share this quick case study with you. This gave me life today! One of my product development clients told me today that they have already had 4 sales before they have product in hand. They said it very casually at first because they were not impressed ( nature of entrepreneur's.) But listen, they do not have product yet! The product is still in production, and they have 4 sales from people that they don't know. It wasn't their mom, or cousins or BFF's. It was complete ... Read More
The Top U.S. Beauty Bloggers
Part of a successful marketing campaign includes utilizing the power of bloggers. From makeup tutorials, to product reviews, beauty bloggers across the web are helping women of all ages become their own beauty and style experts. Women love to share and are drawn to community, which makes these blogs the perfect place to learn, share, and enjoy that sense of sisterhood. With hundreds of blogs to choose from, how do you know which ones to read and follow? We’ve made it a little easier by ... Read More
Getting Prepared For the Holiday Season
Some of you may have noticed that it's September 9th and Halloween items are on the shelves. Yikes! Most people don't realize that the entire selling season is mapped out a year in advanced. That's right, buyers are making decision on Valentines and summer time inventory now. How can you use this for your business? By planning ahead! Now is the busiest time in the health and beauty industry. September through January is when most people make a majority of their sales but, unfortunately ... Read More
Back to School 101 3-Part Teleseminar!
Join us for a Back to School 3-Part Teleseminar! We all need to master the basics of any field before we can move forward. In this 3 part teaching series we will be discussing: 1. Starting Your Product Line 101 2. Packaging 101: Choosing Packaging that Sizzles and Speaks to Your Target Market 3. Growth Strategies 101: Killer Sales Strategies to Grow Your Business in a Short Amount of Time. These calls can be purchased individually for only $67.00 or you can ... Read More
Sales Suck? Maybe Your Prices Are Too Low
Are sales faltering? Do you keep wondering what your doing wrong? Have you considered that maybe your prices are too low? Lots of product business owners shop watch their so called “competitors” discount their prices to almost nada. So you start thinking, maybe I should too...and I’d like to offer here that lowering your price will not raise your sales or increase your brand's value in the eyes of your customer. Period. Let’s get back to the basics. Look at companies like Nordstroms - they ... Read More
Where Will You Sell Your Products?
Happy Monday! This weekend we had a lively conversation over a Facebook post: My best advice: don't create a product without creating a marketing and distribution plan first!! What good is an awesome product without a way or plan to sell it? And that post got so many people talking, I thought we better have a conversation about this. See, I have worked with some absolutely amazing people. People who have put their blood sweat and tears into developing a product. Everyone from scientist ... Read More
Is Innovation Necessary in Skin Care, Make Up and Hair Care Brands?
Is innovation necessary in skin care, make up and hair care brands? The obvious answers is yes! Why is it obvious? Because if innovation and something "new" wasn't necessary than big brands such as L'Oreal, Revlon, and Clinique wouldn't consistently be bringing out new lines each season. They wouldn't spend the money on new packaging, new actives and new spokes people if consumer's didn't demand innovation. But this begs the question, do we demand innovation? Or do we just need something ... Read More
Refining Your Brand: The Secrets To More Sales
How are sales going? Are they sluggish? Slow? Does one product seem to soar while the other lag behind? Have you ever stopped long enough to wonder why? I'll tell you why. Your brand's growth ALWAYS depends on a few things: 1. Clarity Close your eyes and imagine that this is the first time that you are seeing your brand. Whether it's a beautiful lotion, or skin care line or an amazing mineral make up line. Imagine that you are walking past the product and you are seeing it for the ... Read More