Today's post is an 'Ask Melody' question and answer. This question was submitted by Tiffany, a new reader of the blog: Appreciate my purchase from you, it was very informative. I have a few questions as I am over thinking everything in my line! How many products is too many to offer? I want to come out & offer EVERYTHING, AS MUCH AS POSSIBLE...but one company has some of my favorites & the another company has some too. As of right now I have 11 foundations & 200 lip shades & ... Read More
Do You Need More Sales?
Come hop on this webinar with my dear friends Richard & Gina Alexander of www.ginaalexander.com. They are going to share with you some of their strategies and secrets of how they build their handbag business into a multi-million dollar business... Including what it was like to sell on QVC, HSN and retailers like Nordstroms etc. ===> Click here to register <=== They are also going to talk to you about why the time is Now to be selling your products online on your own ... Read More
Want to Build Something Amazing? Start With The End In Mind First
One of the biggest secrets of building a successful product line is to start with the end in mind. When you can create a clear vision of what the entire line looks like done, it helps to keep your mind on track as you develop the details of the brand. Using these tips and strategy will help you see the BIG picture. This simple step does two things for you: Get’s the line out on paper and it allows you to create a budget. Putting the line on paper: Write down the products in the ... Read More
3 Easy Tips To Create Your Private Label Product
What if I told you that making your own product line was actually easy? It is easy with the right information and strategy in place, you can create a line easily and painless (true story). Let me share with you 3 easy ways to create your own private label product line. Tip #1: Identify the top 3 products that you want to create. You need at three just in case you can't actually find the supplier for them but no more than 5 products. Many business owners want to start with a complete ... Read More
What Is The Most Profitable Strategy For Creating a Product?
Ask Melody Dear Melody, I love all of your helpful posts. Can you tell me what is the difference in profit between private label, custom manufacturing and making your products at home? Thanks, ~Amy Amy, thanks for following on Facebook! This is a question that many readers ask me. Let me explain the difference in profit on each method of creating your own brand so that you can decide which is the best strategy for you to create your product line. The Cost Involved In Private Labeling a ... Read More
Tuesday Trainings Are Back!
We are back! I'm bringing back the monthly Tuesday Training! Join me for the first one of 2104 on Tuesday, January 21st 2014 at 7pm. Here is the call info: What It Takes To Start Your Own Product Line Date: Tuesday, January 21st Time: 7:00pm Central/8:00pm ET 2 Ways to Attend: On the Web: http://InstantTeleseminar.com/?eventID=50437641 Phone Number (425) 440-5100 Pin Code: 886419# ... Read More
5 Things To Upgrade In 2014
The word for the day is Upgrade. Is 2014 your year to launch your first business? Maybe 2014 is the year that you are going expand your product offerings. Whatever, cool & exciting new plans that you have for the year I have a word for you and that word is Upgrade. I see a lot of start up business owners with limited budgets try to cut corners on the wrong things in an effort to save money. So I wanted to share with you several ways that you can Upgrade your business and products (even ... Read More
Keeping Up With The Trends
Argan oil, baobab fruit, no wait organic, no wait coconut oil, no wait AHA, no wait...didn’t Dr. Oz say Vitamin C? What’s a brand owner to do? How does a small or growing skincare brand owner keep up with the trends? The answer is you don’t. Shocking I know. As a start up in the HBA category (Health and Beauty: skincare, makeup, and personal care categories), keeping up with changes can be daunting and expensive. So what do you to? Here is a killer strategy that I recommend: 1. Establish ... Read More
Is It Better To Private Label or Make My Own Products?
Yesterday, someone asked me this question on Facebook: Hi Melody, “Do you recommend having a lab create your own products or make them yourself” I answered her privately and then thought I should share it with all of you: My best advice is to outsource your manufacturing so that you can spend most of your time on marketing & sales rather than worrying about manufacturing. Why? Brands don’t grow without sales and marketing efforts. Pretty simple, but an easy thing to forget, ... Read More
Want More Sales? Then Try This Tip!
Want your business to grow? Do you give away samples as part of your marketing plan? Who wants more sales? No seriously? Who wants more sales? I know, I heard you answer me!! Well here is a powerful tip that I want to share with you: Give product away. It seems simple, but it's super powerful. What do you mean give product away? Sampling is a great way tool to introduce new products, test out new markets and to get your name out there to more customers. Sampling is not a new ... Read More