Is your life long dream to have your own skin care, hair care or beauty line? Before you invest all your cash or other's cash in a project, evaluate if this project is a go or no go! Here are 3 easy tips that will help you see if your product will work or not. 1 . Whatever the product is, get clear on who your client is and what problems' they are having. Then create a product. Lots of clients start a business because they love a product but realize that there is not a market for the ... Read More
5 Crucial Lessons on How to Make a Private Label Product Your Own
Many people have the dreams and desires of starting their own line of products, either skin care, cosmetics, hair care, soaps you name it they can't wait to create it. And then reality sets in, creating your "own" line is expensive. The cost of the chemist, the minimums required by the manufacturers, the packaging minimums and artwork cost can all add up and make the dream of starting your "own" formula just that...a dream. So what's the next option? Private label. And private label is ... Read More
3 Elements of a Successful Skin Care Launch
Building a successful skin care line that will be here for a long time has several elements to them. The first is not the product. That's right, it's not the product. Yes, a high quality product is awesome and necessary but the first element of a successful skin care line as everything to do with the solution you offer to your customer. Element #1 - People buy because of need People buy lotion because they have dry skin. Gentle hair care shampoos because they just colored their ... Read More
Pricing Your Products: The Secret Formula Revealed
If you are contemplating a new line in ANY category - health & beauty, cosmetics, lotions, hair care this applies to you! Also, I want to address some mindset issues of "I can't charge that much". Yes, you can and I will show you how and why. As you price your products take three things into consideration: Secret #1 - What is the price of my competitors? Secret #2 - How can I offer value to my customers? Secret #3 - What do I need to earn on the product? Secret #1 - There is no ... Read More
5 Steps To an Awesome Private Label Skin Care Line
Putting together a private label skin care brand is a little bit more complicated than calling a cosmetic manufacturer and slapping a label on a product. Although many people will have you believe that it is an easy process. In theory it is, but that doesn't mean you will be successful. Harsh I know, but stay with me:) To create a successful private label skin care brand it must start with a vision or 'why', a promise, plan, action and execution. Step 1: Starting point - the vision or ... Read More
Things to Consider When Choosing Packaging For Your Skin Care Brand
When considering how to package your skin care products there are certain elements that must be considered when selecting packaging for cosmetics or skin care. 1. Over all look and feel of the brand. Does the packaging reflect the over all feel of the brand? Does a standard white bottle express luxury? If not, switch it up. Don't be too cheap in your container packaging. It's imperative to make sure the price point and the packaging match. 2. Decoration options. labels vs silkscreen, plus ... Read More
Why Building Your Beauty Business From The Heart Is Critical
Building a beauty business from the heart: why it’s critical to the health of your business I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their 'why' in building their business, I can usually predict with about 95% accuracy who will be successful and who will not. The ones that are successful are in the business because it’s in their heart. How I define success and how you define success may be ... Read More
How to Set Your Project Up for Success
It all starts with a vision when you are starting a new project in private label. Vision for your project will add more fuel to the process than you can ever imagine. Private labeling a product sounds simple enough: you call a manufacturer to find out their minimums, products offered, etc. and then you stick your graphics on the label and your done right? Sort of right. Just finding the manufacturer can take a bulk of your time. Then most people are shocked to find out the lead times for a new ... Read More
What Does It Take To Launch a Successful Skin Care Line?
What does it take to launch a successful skin care line? You have a name, an idea and a goal but do you have a viable business? Will it work? The simple answer is yes, if you plan to do the work. What sets successful skin care companies apart? Is it the the clever name? Or the big celebrity endorsements? Or the Hero product? Sometimes. Sometimes that works, but often times it's the consistent drive behind the business that makes it work. Consistency can beat any big name celebrity any day. One ... Read More
7 Qualities That Make a Sucessful Business Owner
After working with 100s of business owners over the last 10 years, I can pretty much nail down in less than 20 min who will be successful and who won't. Do I have secret powers? My kids think so, but no. What I have noticed is that successful business owners all posses several qualities and they all approach a project the same way....Head on! As my favorite business owner says, "I live in the now", which is reflective of how much work she can get done in a short amount of time. This list ... Read More