Four years ago, I was diagnosed with life threatening allergies to dairy. It was a devastating diagnosis. You would not believe how many items contain dairy, that's all milk, cheeses, ice cream, wines (casein), most restaurants, but the biggest loss was chocolate. The idea of never being able to eat a chocolate bar again was a horrible feeling. After about 6 months of whining (and still occasionally when I see cheese pizza), I decided to take action. First, I googled all the dairy free ... Read More
Private 1 Hour Consulting
Private 1 Hour Consulting - $197 Need help getting started? Stuck somewhere in the process? Want to pick my brain? A 1 hour recorded consulting call is a good options for you! Broken into 2 (30min) calls, all recorded we will skip the chit chat and get to work on whatever it is that you need help with. ... Read More
How to Protect Yourself When You Private Label
A reader asked me this question so I thought I'd answer it for everyone. He said, "I'm wanting to start a private label project but not sure how to protect myself. Will the manufacturer steal my ideas?" That's a common concern. Many business people in the game are worried that if they share their ideas with anyone else that person will steal and they will be left with nothing. Here are 3 solid tips on how to protect yourself when starting a private label program. Tip #1: Sign an ... Read More
Avoiding The Two Major Pitfalls When Working With a Contract Manufacturer
Daily, I talk to people who have called multiple contract manufacturers, get months down the road, come to the end, wait for pricing and then never hear from a manufacturer again. Sound familiar? Maybe you have called contract manufacturers, signed NDA's than wham! An obstacle. Maybe the pricing was too high, perhaps the minimum batches sizes were too big, or maybe they couldn't fill your order because of equipment limitations. In today's post I am going to show you how to avoid the two ... Read More
3 Reasons Why I Love Anything But Clear Packaging
When I originally wrote this, I was very clear about why I didn't like clear packaging. Of course there are exceptions, if your product is clear color or a gel - usually you can get away with clear packaging. Especially if you have a label large enough to cover most of the packaging. That said, my feelings still stands in general about clear packaging. Here is a picture I took today while shopping at Target. Sadly, the clear packaging shows separation in the product and discoloration. Which is ... Read More
3 Steps To Working With a Contract Manufacturer
When deciding on a which contract manufacturer to work with choosing "the one" can be a tough call. In essence, you are trusting a huge piece of your business to someone else. You have to be certain that it's the good choice and a right fit for your business. Your manufacturer is a big part of your business and making sure it all works is just as important as choosing a marriage partner. :) Here are three simple steps to make sure that it's a fit. Step 1#: Evaluate - Are we a ... Read More
Yeah, But Who Owns The Formula?
This week I had a question from a reader and it goes: Hi Melody, I spent 3 years developing a formula with an ingredient list that I love. Researched all the ingredients down to the last benefit of each ingredient. I took it to a lab, they made samples, we went to market and three years later I wanted to switch labs only to find out out that they said they owned the formula and wanted ME to pay them 5K. I was shocked! The formula was all my idea and I assumed I owned the formula, ... Read More
Following Your Dreams: A Step-by-Step Guide
Daily I have the privilege of speaking to would be business owners, people that make their products by hand in their homes, some with small but growing business and a few who are doing well and looking to grow to the next level. Regardless of your current position whether a start up or thinking of starting up, we all have a dream. Maybe your dream was to create a product to help kids with cancer. Maybe it was to target a market and make lots of money to put your kids through college. I'm going ... Read More
Private Label Responsibilites
Today I had a question on the FB page asking me how to go about getting private label insurance for their line. I am not an expert nor do I pretend to be. However, I do work with someone that provides insurance to her members and other start up businesses. That I will share with you in a moment. First, I strongly recommend that you have a minimum $2 million policy to protect yourself, your customers and it's generally required to sell in retail spaces. Some distributors require $5 or $10 ... Read More
Pricing Your Products: The Secret Formula Revealed
If you are contemplating a new line in ANY category - health & beauty, cosmetics, lotions, hair care this applies to you! Also, I want to address some mindset issues of "I can't charge that much". Yes, you can and I will show you how and why. As you price your products take three things into consideration: Secret #1 - What is the price of my competitors? Secret #2 - How can I offer value to my customers? Secret #3 - What do I need to earn on the product? Secret #1 - There is no ... Read More
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