Over the years, I’ve learned that launching can be tricky. The timing has to be right, your products have to be priced correctly, and you need to position yourself in the right market. In addition, you have to make sure that you stay confident even when the launch doesn’t go as planned. Launches will not always be winners, but you cannot allow yourself to be pulled into a downward spiral just because you have a low turnout rate. I’ve been helping clients launch products for nearly 12 years. I’ve ... Read More
Beauty Entrepreneur Podcast 001: Zue Beauty, Changing the World Through Quinoa
Beauty Entrepreneurs on the Rise: Gabe Maya and Kathy Alby of Zue Beauty. These two are change makers in their community. They have used their beauty brand to source local ingredients from local farmers and have helped over 1130 growers in their home country of Colombia South America switch from growing coca to Quinoa, and green tea and other beneficial crops. These social entrepreneurs are on a mission to make a big impact in the world. Zue beauty is a Vegan, Organic, Quinoa based ... Read More
5 Myths Debunked About Starting a Beauty Brand
I am so blessed to speak with entrepreneurs every day who either have a goal to create their own line or have created one and need help on their next phase on the journey. Usually on our initial discovery call there are several recurring myths that most of my clients believe and I wanted to get these cleared up for them and you so you can move forward with your goals! Myth #1: They have to have it all figured out...right now! Building a brand whether with custom formulation or ... Read More
How To Constantly Have Success In Your Business
This past week at my mastermind with some amazing millionaire business owners we learned a new concept to me, it’s called pivot from the summit. What does pivot from the summit mean? Pivot from the summit means to move from success to success. A simple concept but something that most of us are not use to. Often times as humans, once we hit a goal we relax and start taking our foot off the pedal. We celebrate, we lose focus and then we slip. We slip from off the top of the peak ... Read More
Are You Hesitant to Use Private Label Products?
I had this great conversation with a new client and she shared her hesitation about how to make a private label her own. She said that the idea of the product not actually being an original and exclusive formula to her brand haunted her. She was relieved at what I told her next.... you are not the only brand owner who feels that way! I hear this all day long. Many brand owners initially have hesitation around using private label products. I want to share a few things that I shared ... Read More
Case Study: How to Build a Line in 10 Days or Less
This is a real life case study that occurred 10 days ago. The challenge: One of my dear and successful clients asked me how quickly we could get a new line ready for Amazon. I said, maybe 2 weeks, he said let’s beat it. I was game. Let me show you EXACT steps that we took to build his new line in 10 days. To be clear, the goal was to have orders placed with all suppliers. The results: Order was placed within 10 days with the manufacturer. Here are the exact steps that we took to make this ... Read More
Are You a Laser Beam or a Disco Ball?
Did you catch Beyonce’s half time show in the Super bowl? I don’t watch football but I love her! Not only is she the Queen, she is also a marketing genius who backs her genius up with strategy and hard work. Beyonce is a laser beam. Focused. Confident. Committed. Let's talk about her Sales Funnel and Launch: Phase 1: The release of Formation video, a brand new song with well crafted video that had the internet going wild. In the internet world it would be called a Freebie. Phase ... Read More
Ask Melody: How Do I Outsource My Own Formula To A Manufacturer?
Q. I make my own formula at home but my sales are growing too fast for me to keep up with demand. How do I outsource it to a manufacturer? And who owns the formula? A few manufactures told me that they own my formula and that's not right. - Deanna That’s such a great question and one that I get regularly. See my answer below: A. As a hand maker or indie maker there comes a point where you have to move your manufacturing to a contract manufacturer and it can be scary and exciting all at ... Read More
Ask Melody: Product Differentiation
Q: Hi Melody, Thank you for the [Beauty DIY] course. I am researching and planning to launch a skin care product on amazon. Would really like your honest opinion on the landscape of the market. Is this niche too saturated? Do you know of where I can network with people like minded or anyone that has done this in the past? Thanks in advance. - M A: Dear M, I’m glad that you enjoyed the Beauty Business course. It’s a great place to start. Let me share with you my honest opinion of the ... Read More
I am in love (and a gift for you)
No, not with a new partner but with this book from Shonda Rimes, Year of Yes. As we get closer to ending 2015, my team and I have been planning for 2016 and I keep thinking of ways that we can implement the “Year of Yes” principals both in my business and in my personal life. Shonda Rimes, the creator of Scandal and Grey's Anatomy shares her journey and wisdom of venturing outside of her comfort zone and saying "Yes” to everything that she is asked including spending more time with her ... Read More
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