Recently a client reached out to tell me great news. Her business is growing and she can no longer keep up with the demand of making products at home! I am so proud of her! She took her passion and a formula that she made at home and went from zero sales to a massive growing business in less than one year! But here is the dilemma - she is ready to make the move from making products at home to using a manufacturer. But outsourcing to a manufacturer requires higher minimums than she is use ... Read More
Ask Melody: Finding The Best Manufacturer To Work With
In today's post, I am answering a question on how to find a manufacturer to work with and why there isn't just a one stop shop. If you are in the beginning phases of launching, almost done or looking to do a line extension pay attention to today's answer because it will help you make a smart decision in deciding which lab to work with. Q. Audrey asked "Is it common to have several manufacturers for your brand? Is it possible to have just one for all products?" A. Yes, it's very common ... Read More
What Are You Working On?
I have a question, what are you working on? No, not right now but in your day to day business? Do you find yourself spending all day on little things like updating your website, formatting your newsletter, scheduling social media posts, responding to social media, working on images, all the tasks that are necessary but seem to suck your time away? Don't worry, your not alone. I did too until I realized that most of my day went to little things and nothing ever got done. It really is so ... Read More
Quick Tips For Growing Your Online Sales
Many of our readers here at PLI have conversations with me regarding strategies to grow your business. While there are no stealth secret strategies besides good old fashion hard work, these tips should help you build a solid foundation. 1. Website - Be Mobile Ready It's important to have a mobile friendly website that's easy for your customer's to use and check out. According to Paypal, there was a 15% growth in the health and beauty category in 2014. That's about 2 billion in ... Read More
Want Your Brand To Be Stronger? These 3 Tips Will Help!
Let me tell you a story of recent client that I worked with, let’s call her Laura. When Laura reached out to me, she was exhausted trying to manage her growing business, add new products and yet her sales still were not at the place that she needed them to be. I asked her some basic questions and found out that her core products were really skincare products in the natural/vegan market. Since starting her business one year ago she has expanded her product offering to include the ... Read More
There Is No Magic Bullet In Creating a Hit Product But These 4 Tips Will Help!
I hear from so many entrepreneurs that it's just not working and often times it's a combination of things that are not working. I wanted to share some tips on how you can course correct if it's not working for you. Tip #1: Get very clear on who your target market or customer is. I know that sounds easy but it's really not and most people skip this step. Do you know how old your customers are? Her favorite color? His favorite blogs? Other Facebook pages that she visits? If it's a ... Read More
I Wanted To Quit
Not my business but my half-marathon training. I told myself that I am too busy. It's too hot (I'm in Texas). Excess running is not good for me and all sorts of crazy other excuses. And so I didn't run last week. Then as I was about to make some lame excuse about not being able to participate in the training due to lack of time and energy my coach did something brilliant. He called me out on FB. Dang it. So I'm back at. Recommitted and rededicated but I literally almost ... Read More
Smart Strategies for Launching & Growing Your Business with Limited Funds
Dreaming, creating and launching a beauty business (skincare, haircare, make up, nail polish, men’s product) is extraordinarily exciting and often times very overwhelming. One thing that I hear constantly is there are too many things to do, but without the cashflow to do them all. Limited funds without a strong strategy cause many people to stay stuck, right at the dream phase and never taking action. Today, let me help you get unstuck. Here are some smart strategies that can help you ... Read More
Would you like a glass of wine?
Last week, I was in DC with a client and we walked into a Caudalie's skin care boutique. If you are not familiar with them, they have some amazing products. The Beauty Elixer and Cleansing Water being my personal favorites, but I digress. From the moment you walk into one of their boutiques, I felt like I was at their vineyard in France. Their brand's story is so well woven throughout the entire experience that I almost forgot that I was in DC. There is soft lighting, pleasant images of ... Read More
Brand Revolution Summit
I can hardly contain my excitement. My team and I, along with 21+ experts in business have been working very hard behind the scenes to bring you something revolutionary in the product business. Have you had dreams, goals, and aspirations of putting your own line together but just not sure where to start? What if you could have a one-on-one conversation with some of the most amazing experts in the industry? Business owners that have been on Shark Tank, people that can call ANY buyer at ... Read More
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