Q: Hi Melody, Thank you for the [Beauty DIY] course. I am researching and planning to launch a skin care product on amazon. Would really like your honest opinion on the landscape of the market. Is this niche too saturated? Do you know of where I can network with people like minded or anyone that has done this in the past? Thanks in advance. - M A: Dear M, I’m glad that you enjoyed the Beauty Business course. It’s a great place to start. Let me share with you my honest opinion of the ... Read More
Ready to Get Lean for 2016?
Ready to Get Lean for 2016? Come get Lean with Donna Maria of Indie Business Network! To kick of your new year in a BIG way, my friend Donna Maria, CEO of Indie Business Network and I are hosting a blab session. We will be discussing Getting Lean in your business in 2016 with tips on everything from: Designing a business that fits your lifestyle How to decide on which products to focus on to grow your line. Which social media platforms are best for your business in 2016 Our ... Read More
I am in love (and a gift for you)
No, not with a new partner but with this book from Shonda Rimes, Year of Yes. As we get closer to ending 2015, my team and I have been planning for 2016 and I keep thinking of ways that we can implement the “Year of Yes” principals both in my business and in my personal life. Shonda Rimes, the creator of Scandal and Grey's Anatomy shares her journey and wisdom of venturing outside of her comfort zone and saying "Yes” to everything that she is asked including spending more time with her ... Read More
Ready To Make a Move?
Recently a client reached out to tell me great news. Her business is growing and she can no longer keep up with the demand of making products at home! I am so proud of her! She took her passion and a formula that she made at home and went from zero sales to a massive growing business in less than one year! But here is the dilemma - she is ready to make the move from making products at home to using a manufacturer. But outsourcing to a manufacturer requires higher minimums than she is use ... Read More
Ask Melody: Finding The Best Manufacturer To Work With
In today's post, I am answering a question on how to find a manufacturer to work with and why there isn't just a one stop shop. If you are in the beginning phases of launching, almost done or looking to do a line extension pay attention to today's answer because it will help you make a smart decision in deciding which lab to work with. Q. Audrey asked "Is it common to have several manufacturers for your brand? Is it possible to have just one for all products?" A. Yes, it's very common ... Read More
What Are You Working On?
I have a question, what are you working on? No, not right now but in your day to day business? Do you find yourself spending all day on little things like updating your website, formatting your newsletter, scheduling social media posts, responding to social media, working on images, all the tasks that are necessary but seem to suck your time away? Don't worry, your not alone. I did too until I realized that most of my day went to little things and nothing ever got done. It really is so ... Read More
Quick Tips For Growing Your Online Sales
Many of our readers here at PLI have conversations with me regarding strategies to grow your business. While there are no stealth secret strategies besides good old fashion hard work, these tips should help you build a solid foundation. 1. Website - Be Mobile Ready It's important to have a mobile friendly website that's easy for your customer's to use and check out. According to Paypal, there was a 15% growth in the health and beauty category in 2014. That's about 2 billion in ... Read More
Want Your Brand To Be Stronger? These 3 Tips Will Help!
Let me tell you a story of recent client that I worked with, let’s call her Laura. When Laura reached out to me, she was exhausted trying to manage her growing business, add new products and yet her sales still were not at the place that she needed them to be. I asked her some basic questions and found out that her core products were really skincare products in the natural/vegan market. Since starting her business one year ago she has expanded her product offering to include the ... Read More
There Is No Magic Bullet In Creating a Hit Product But These 4 Tips Will Help!
I hear from so many entrepreneurs that it's just not working and often times it's a combination of things that are not working. I wanted to share some tips on how you can course correct if it's not working for you. Tip #1: Get very clear on who your target market or customer is. I know that sounds easy but it's really not and most people skip this step. Do you know how old your customers are? Her favorite color? His favorite blogs? Other Facebook pages that she visits? If it's a ... Read More
I Wanted To Quit
Not my business but my half-marathon training. I told myself that I am too busy. It's too hot (I'm in Texas). Excess running is not good for me and all sorts of crazy other excuses. And so I didn't run last week. Then as I was about to make some lame excuse about not being able to participate in the training due to lack of time and energy my coach did something brilliant. He called me out on FB. Dang it. So I'm back at. Recommitted and rededicated but I literally almost ... Read More
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