Recently, I received this question in an email and it’s a question that I get on a daily basis. Do I have enough money to do this? Or how can I do this for free, or low cost? And it’s a tricky question to answer. I am all about boot strapping but there is a basic minimum that needs to be in place. Creating a physical product business means that you are creating a business. That means: You need money for product development You need money to market your product You need ... Read More
The Answer Is No
Can you believe that 2nd quarter is almost here? How did you do on your 1st Quarter goals? Did you crush them? Are you happy with your results? Did you get some things accomplished but not all of your goals? Examine what went right and what went wrong and course correct for Q2. If everything was great, congrats! If you didn't hit your goals- it's not too late! I'd like to issue you a challenge. Not a three month challenge but a one month challenge. For the next 30 days of April I want you ... Read More
The Top 5 Tips for Improving Your Brand’s Messaging
We all want our brand to be successful. Unfortunately, many brands fall through the cracks. Whether you are just starting out, or your brand has been around for years, there are steps you can follow to take your brand to the next level. Below, you’ll find my top 5 essential tips for improving your brand’s messaging. 1. Building a Brand Starts with a Great Story Think about your favorite brands. What is the one thing they all have in common? A great story that connects with their ... Read More
5 Tips On How To Make Certain That Your Brand Succeeds
Creating a successful line is a challenge. Many brands owners get so caught up in the details that they miss these key areas to make their product a success. These are the 5 pillars of making sure that your product line is a success! Pillar #1: Do things in the correct order Creating a brand doesn't work unless it's created in the right order. First you need to know where you going to market and sell your product. Sadly, most people do it the exact opposite way, they create a product first ... Read More
I’m Curious – Would You Sell Out?
Recently I read an article about 19 indie brands that have sold out to larger corporations and it made me think would you sell out? There's lots of examples of brands that were sold recently to BIG companies including: 1. GlamGlow 2. Urban Decay 3. Carol's Daughter 4. Enjoy Life Foods - not a beauty product but definitely an indie product that sold to Kraft. 5. Burt's Bee 6. Tom's of Maine As a small business owner, we start out doing what we do because we love it. But there does ... Read More
Tips to Plan Out Your 2015 Product Launch
2015 is already off to a great start, with big things happening in the beauty industry. One of the biggest stories of 2015 actually began late last year, with the announcement that skincare innovator GlamGlow has been acquired by Estée Lauder. This is huge news for all beauty entrepreneurs, as it shows what a market there is for innovative products, and reinforces the importance of planning out your year. Though January is typically a busy time for the beauty industry it’s never too late to ... Read More
The Top Ten YouTube Beauty Vloggers
YouTube isn’t just for watching cat videos, or discovering new music stars; it is also a growing online venue for entrepreneurs and beauty gurus. From Michelle Phan to Makeup Geek, beauty vloggers are drawing in millions of fans. These fans tune in daily and weekly, anxiouslyawaiting each new video to see hauls, tutorials, trend reports, or for a peak inside the world of their favorite beauty maven. Fans aren’t the only people taking notice. Beauty companies, magazines, TV ... Read More
The Best Blog Posts of 2014
Before we lift our glasses in celebration of a new year, we decided to reflect on the year that was 2014. In honor of the past year, we’ve compiled a list of our top ten blog posts that are worth another look. Whether you are reading these engaging posts for the first, second, or third time, we hope you take what you’ve learned with you into 2015, and beyond. 5 Crucial Lessons on How to Make a Private Label Product – Thinking about starting your own line or curious about what’s involved in ... Read More
The Top U.S. Beauty Bloggers
Part of a successful marketing campaign includes utilizing the power of bloggers. From makeup tutorials, to product reviews, beauty bloggers across the web are helping women of all ages become their own beauty and style experts. Women love to share and are drawn to community, which makes these blogs the perfect place to learn, share, and enjoy that sense of sisterhood. With hundreds of blogs to choose from, how do you know which ones to read and follow? We’ve made it a little easier by ... Read More
Protected: Interview with The BenchMark Company
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